Herbalife Nutrition is the official nutrition partner of the RFBA and will be main partner of the Red Flames and eDevils
Herbalife Nutrition will continue to be the official supplier of nutrition products to the Royal Belgian Football Association for the next four years.
As a nutritional supplier, Herbalife Nutrition will make its products available to all national teams, as well as to referees and e-sports players, up to 2025.
In addition, Herbalife Nutrition commits itself as a main partner to the Red Flames and the eDevils. The company is fully committed to the further development of women’s football and e-sports.
The RBFA stands for the permanent development and professionalisation of football in Belgium. It is well known that good nutrition is important for achieving any top performance. For this, the RBFA has found the right partner in Herbalife Nutrition. With a clear focus on healthy nutrition and an active lifestyle, sports sponsorship matches the Herbalife Nutrition vision perfectly. The nutrition specialist makes its entire product range available, especially the Herbalife24 sports nutrition range, which was developed in collaboration with scientists and nutritionists.
Manu Leroy, Marketing and Communications Director of the RBFA, is pleased that the collaboration between Herbalife Nutrition and the RBFA is being expanded: “Over the past few years, our Sports & Performance Department and Herbalife Nutrition have already enjoyed a great collaboration. We are delighted that the partnership with Herbalife Nutrition is now expanding and that they are becoming our Red Flames’ and our e-sports team’s main partner. Our Red Flames are in the final straight towards WEURO 2022, and they are also already working on the qualifications for the World Cup 2023 in Australia & New Zealand. Thanks to Herbalife Nutrition, and to Proximus earlier on, we can continue to invest in our RBFA Esports Academy, with which we also want to become the world’s best in the future."
Glenn Van de Velde, Herbalife Nutrition Senior Country Manager Belgium, agrees: “We are happy and above all proud of this renewed nutritional partnership, which started in 2014. In addition to our other sports partnerships, such as Basketball Belgium and the Belgian Cats, it was very important for Herbalife Nutrition to extend and expand its cooperation with the RFBA.
It is now a partnership in which we have the ambition to provide maximum support with our nutrition products. And specifically, we want to help putting the Red Flames, and also the eDevils, further on the map as top sports teams. The great results of the Red Flames, with qualification for the European Championships of 2022, cannot have escaped anyone’s attention and promises a lot for the future. Together we are convinced that Belgian football, in all its aspects, has a bright future.”
Herbalife Nutrition
Herbalife Nutrition is a nutrition company that helps people worldwide to obtain a healthy and active lifestyle. The products, such as meal replacement shakes, sports nutrition, supplements, bars and drinks, are not for sale in stores but only available through a Herbalife Nutrition distributor. This expert creates a personalised nutrition plan and helps people achieve their physical goals. For example: developing muscle mass, achieving a tighter body or working on a higher physical fitness level. The Herbalife Nutrition products that best support these goals are then ordered through their own distributor. A personal approach is very important to Herbalife Nutrition, as the company believes that this is how the best results are achieved!
For further information: RCA I Kirsten Van de Werf I Tel. 0032 492127754 I kirsten.van.de.werf@rca.be
