From now on, the Red Devils and the Red Flames will train at the Proximus Basecamp

Proximus will therefore not only be associating its name with the national soccer centre in Tubize but also contribute to the development of the eDevils and become the official ICT partner of the RBFA.

At the beginning of the summer, Proximus announced the renewal of its partnership with the RBFA as a 'Top Premium Partner' for the next four years. This partnership is part of the company's new sponsorship strategy, putting more of a focus on new generations through innovative proposals that illustrate the brand promise 'Think Possible'.

Today, in the margin of the press conference where Roberto Martinez presented his squad for the upcoming matches with Denmark and Iceland, the RBFA and Proximus announced that the national soccer centre in Tubize will be renamed 'Proximus Basecamp'. This is where all the national teams (from youth to the Red Flames & Red Devils) will meet and train before each official match and tournament. Most home games of the national youth teams will also be organized at the Basecamp, some of which will be broadcast live on Proximus Sports channels. Finally, next summer, the Proximus Basecamp will be used as the Red Devils' base camp for EURO 2020.

With the construction of the Proximus Basecamp, the RBFA aims to create a high-performance environment for all teams and to become a reference among Belgian and European sports federations. As official ICT partner of the RBFA, Proximus will contribute its expertise, infrastructure and technologies, including fiber and 5G, to offer smart and sustainable solutions that allow players and staff to prepare in the best possible conditions while being permanently connected.

This new partnership also extends to the eDevils. Here too, as a main partner, Proximus will inject its expertise to help foster the development of national teams in the field of esports and discover new and young talent through the organization of competitions. The Proximus Basecamp will also include a training area that will be used by the eDevils to train, hone their skills and thus reach their full potential.

Finally, Proximus and the RBFA confirm their collaboration in the framework of the 'Love Football' project. Launched at the beginning of 2020 by the RBFA in collaboration with Proximus and ING, this project aims to encourage more girls to experience the magic and pleasure of soccer.

Manu Leroy, Director Marketing & Communication at RBFA: 'We announced at the beginning of July that we have extended our partnership with Proximus. In our renewed partnership, we are going to work even more closely together than before. We see Proximus as the ideal partner to further develop our Belgian Football Centre in Tubize on a technological level. That is why the Belgian Football Centre is now called the Proximus Basecamp.'

Jim Casteele, Chief Consumer Market Officer at Proximus: 'We are delighted to be able to associate our name with the Proximus Basecamp. The Red Devils and the Red Flames are two teams that perfectly embody the "Think Possible" spirit, by getting better at what they do every day and gathering everyone behind an ambitious goal. By supporting the youth and eDevils teams, we want to inspire new generations to pursue their dreams and passions. Our long-standing collaboration with the Royal Belgian Football Association is already a solid foundation, and I am convinced that we will write more great chapters of this success story together.'

More information at: www.proximus.com/press

Press service: +32 2 202 44 44

Haroun Fenaux
​+32 476 60 03 33

Fabrice Gansbeke
​+32 472 05 07 02

E-mail: press@proximus.com 

​About Proximus

Proximus Group (Euronext Brussels: PROX) is a provider of digital services and communication solutions operating in the Belgian and international markets. Delivering communication and entertainment experiences for residential consumers and enabling digital transformation for enterprises, we open up a world of digital opportunities, so people live better and work smarter. Thanks to advanced, interconnected fixed and mobile networks, Proximus provides access anywhere and anytime to digital services and data, as well as to a broad offering of multimedia content. Proximus is a pioneer in ICT innovation, with integrated solutions based on IoT, Data analytics, cloud and security.

Proximus has the ambition to become the reference operator in Europe through next generation networks, a truly digital mindset and a spirit of openness towards partnerships and ecosystems, while contributing to a safe, sustainable, inclusive and prosperous digital Belgium. 

In Belgium, Proximus’ core products and services are offered under the Proximus and Scarlet brands. The Group is also active in Luxembourg under the brand names Tango and Telindus Luxembourg, and in the Netherlands through Telindus Netherlands. The Group’s international carrier activities are managed by BICS, a leading international communications enabler, one of the key global voice carriers and the leading provider of mobile data services worldwide. 

With its 12,931 employees, all committed to providing a superior customer experience, the Group achieved underlying Group turnover of EUR 5,686 million at the end of 2019.

For more information, visit www.proximus.com & www.proximus.be.