adidas, the RBFA and Tomorrowland unite to launch football inspired festival LOVE collection
As Belgium, and the rest of the world, is getting ready for the three magnificent weekends of Tomorrowland, adidas, the Royal Belgian Football Association (RBFA) and Tomorrowland proudly present a LOVE capsule collection designed to capture the hearts and minds of football and festival fans around the world.
The collection consists of some of adidas’ most iconic pieces, with a bold graphic print and playful LOVE sign-off as common themes. The graphic print is inspired and powered by Tomorrowland’s famous fireworks, an explosion of color; and represents mutual values on diversity, equality, and inclusivity. LOVE, with the Tomorrowland logo as letter O, is a subtle prompt to remind all to celebrate life and each other more.
Both the Belgian Red Devils and Tomorrowland have grasped the hearts of fans all over the world. Whilst active in very different worlds, the similarities are remarkable. All eyes are on the players and DJ’s, events like the FIFA World Cup and Tomorrowland are the ultimate main stage in their field and both mesmerize excited audiences with world-class performances.
“With this capsule collection, we proudly bring the best of Belgium, the best of football and the best of music and entertainment together, to celebrate who they are and what they stand for.”
Nick Craggs, General Manager adidas Football
“With our Come Together campaign, we strive to make the world a better place; a world where everyone feels at home, no matter of whom they are or what they believe. adidas and Tomorrowland share that ambition and our values, and we are very proud to make this positive and fun statement of love together.”
Manu Leroy, Director Marketing & Communication RBFA
The LOVE capsule collection is the first chapter of the collaboration and consists of a Terrex MYSHELTER jacket, hoodie, jersey inspired by past goalkeeping jerseys, buttoned festival shirt, short sleeve tee, women’s long tight, short, swim short, cross-body bag, bucket hat, towel, and pair of adilettes. The products are a mix of a subtle off-white base with bespoke graphic print as well as more stand-out articles with the graphic print as key design feature. Most items feature a subtle pink label with the logos of adidas, RBFA and Tomorrowland. The jacket, hoodie and short sleeve tee also feature the LOVE sign-off. The bold graphic print is also used for the stand alone adidas and RBFA logos. The capsule collection is available on adidas.com, shop.rbfa.be, store.tomorrowland.com, and through selected adidas stores and retailers, from July 13 onwards. The capsule collection is also available at Tomorrowland 2022.
Come together and feel the LOVE!
About Tomorrowland:
Tomorrowland is one of the most popular and iconic music festivals in the world held in Boom, Belgium, organized and owned by the original founders, the brothers Beers. Tomorrowland was first held in 2005 and has since become one of the world’s most notable global music festivals. It takes place every year in summer and now stretches over 3 weekends in 2022, welcoming 600,000 People of Tomorrow from over 200 countries, and selling out in minutes year after year. The theme of Tomorrowland 2022 is ‘The Reflection of Love’.
Tomorrowland is located in a beautiful natural place, recreation area De Schorre, in the town of Boom, Belgium. It is a true fairy tale world situated in beautiful natural surroundings, with a strong eye for detail such as enchanting décor, fascinating acts and peripheral animations, amazing, tasty and healthy food and drinks, spectacular fireworks - an unforgettable and incomparable show. Every year, the festival features a special theme that inspires the famed MainStage design and stage production.
The 16th edition of Tomorrowland in 2022 will take place from 15 July to 17 July, from 22 July to 24 July and from 29 July to 31 July. More info: www.tomorrowland.com.
About the Royal Belgian Football Association:
As the largest sports federation in the country, with more than half a million members, the Royal Belgian Football Association represents 4,000 football clubs. Together with the regional federations ACFF (Association des Clubs Francophones de Football) and Voetbal Vlaanderen, the RBFA organizes around 12,000 matches per weekend, including, of course, the matches of our national teams. The Belgian Red Devils and the Red Flames are our ambassadors.
By launching the Come Together plan in March 2021, in collaboration with the regional federations, the RBFA has adopted a global strategy to fight as effectively as possible against all forms of discrimination that unfortunately still occur on and around our fields. Thanks to this initiative, we now have an easily accessible and user-friendly contact form for victims and witnesses on our websites and our RBFA app, and we organize numerous training sessions for the different football stakeholders to raise awareness of this problem and to help them to react in the best possible way when faced with it. We have also set up the National Chamber against discrimination and racism, a body that has been active since the 2021-2022 season. This federal body is made up of lawyers and experts in the field and deals exclusively with all matters relating to discrimination and racism at all levels of our amateur and professional football.
